Longines Watches

Longines is another Swiss-based watch company. Also founded in the 1830s, it holds the oldest registered watch company logo. Though currently owned by Swatch, it was founded by Auguste Agassiz in Saint-Imier, Switzerland. When Agassiz's son Ernest Francillon took over in 1862, he turned the company into a true business. The company's name comes from the tracts of land purchased by Francillon, near a place called Les Longines.

The company's first watch debuted in 1867, and they continued successfully from there, creating their first wristwatches in the early 20th century. 1912 was a big year for Longines, as they began to move away from round watches and experimented with more daring shapes. They also premiered their creation of automatic timing at the Swiss Federal Gymnastics Meet in 1912. Another landmark for Longines was in 1927, when their timepieces were used in Charles Lindbergh's transatlantic flight. In 1952, their Photogines device was used in equestrian sports, as it was the first device that could keep time while also visualizing the finish line.

More recently, Longines celebrated its 175th anniversary as well as the creation of its 30 millionth watch. Today, Longines has ten collections for men and seven for women, with watches ranging in price from 400 dollars to 3,000 dollars. They use materials including gold, mother-of-pearl, stainless steel, quartz, and leather. Their watches are desired as a mark of old-world taste and distinction.

If you are looking to collect timepieces, or wish to get a nice watch for those special occasions, nothing beats a Longines - Timeless style guaranteed to invoke desire from your peers.

Longines Watches

The Best Place to Shop For Authentic Watches in Kuala Lumpur, Malaysia

Are you looking for the best place to shop for Rolex, Chopard, Longines, Tag Hueur and more authentic designers watches in Kuala Lumpur? Well, i have the answer here for you.

The Pavillion, Kuala Lumpur i must say is your one stop destination if you are searching to buy watches.

At one end of the Pavilion shopping mall building, you can find a number of boutique selling luxury watches. There are Rolex and Tudor watches boutique one the second floor. Sincere Watch Boutique is situated opposite to a jewellery store where you can find luxurious Girard-Perregaux, Vacheron Constantine, and annex to the boutique, is where the two Storey Mont Blanc boutique operates. Mont Blanc, also famous for its pen and accessories is a must visit. This is the only such boutique in Kuala Lumpur or this region besides its Singapore branch.

The famous Louis-Ulysse Chopard originated form Sonvilier, in the Swiss Jura or better known as Chopard is also situated next to these stores. I wonder if Chopard Mille Miglia Classic, my personal favourite of Chopard was on display. I did not have much time at that particular hour to really walk into all these boutique. It will be included in my next visit. But from what i see on the window display, the offer was more towards catering ladies watches segment.

In the Pavillion also there is this Watatime boutique where you can find most of the authentic watches such as Omega, Ebel and Longines watches which has high market demand. Tag Hueur boutique is also situated near these luxury boutique but on a different floor.

The Swiss watch industries is currently experiencing decreased for four month in a row with exports dipping down to more than 22.4 percent according to reports on Reuters, but that is another issue. Basel 2009 has recently saw the launch of many new watches from luxury brand.

The Pavillion, Kuala Lumpur is a must visit for watch enthusiast, especially if you are seriously looking for luxury and authentic watches or just to enjoy window shopping. It is also a destination for luxury jewellery shopping.

The Best Place to Shop For Authentic Watches in Kuala Lumpur, Malaysia

Longines Watches - A Review Of The Evidenza Collection

The Longines Evidenza watch will appeal to those who want a rectangular shaped watch that is a little different, though of classic design and elegance. Its design makes it an ideal dress watch for both ladies and gentlemen and is certainly one of the more distinctive collections of Longines watches.

Longines make fine watches with both quartz and mechanical movements. What the company also does is make the collection quite broad in terms of functionality, styling and price. So, no matter which collection you prefer, you can find a watch with the looks you like and within your budget. The same applies to the current Evidenza collection.

The company's blurb tries to evoke something of the 1920s when talking about the Evidenza collection. It's true that this collection does have a certain historic or timeless look to it, but the watch could just easily evoke the 30s or 50s or even today.

The unifying theme of the collection is the tonneau shape of the casing. Tonneau comes from the French for 'cask' which does perfectly describe the shape of the watch case; it has a flat bottom and top part to the bezel with the sides being slightly curved, as though you were seeing a wine barrel from side on. Another prevalent feature is the 'Flinque' dial. Again, this French word denotes a pattern formed of close, concentric circles. Not all have this very elegant finish to the dial, but most do.

Most of the Evidenza ladies watches are 26.00 x 30.60 mm with a smaller version that is 19.60 x 23.30 mm. Most come with a quartz movement though one or two models come with selfwinding mechanical movements beating at 28,800 vibrations per hour - the power reserve is 42 hours. There is also a ladies chronograph version with a L652 self-winding mechanical movement and 40 hour power reserve. As you would expect of a mechanical chronograph the casing is the largest in the ladies collection, measuring 30.50 x 35.60 mm. There is a large choice of finishes to the dial, ranging from Roman or Arabic numerals and diamonds or plain. In my opinion the nicest watches of the ladies versions are those that come with a date aperture at the 6 o'clock and with a black dial. The most beautiful in the collection for me is model number L2.155.0.57.2 featuring a stainless steel casing, black lacquered dial with fine steel hands and diamond-set Arabic numerals, and a simple, understated black leather strap.

Of the men's watches the most appealing has to be the mechanical chronograph versions. Like most of the Longines watches it has a flinqued dial with a seconds subdial at 3 o'clock, a totalizer to 12h counter of a second at 6 o'clock and a 30-minute totalizer at 9 o'clock. What's a very nice detail is that a date aperture overlaps the 12h counter subdial at the 6 o'clock. I haven't seen all the models available but of those I have, my favorite is model L2.643.6.73.9 with a casing in yellow gold. There is also a rose gold version, which I would love to see in person.

The Evidenza watches by Longines are very stylish, dress watches that have a timeless elegance to them. Unlike some watches with more contemporary styling, you won't have to worry about these looking dated in 10 years or so.

Longines Watches - A Review Of The Evidenza Collection

Guides for Maintaining a Longines Gold-Plated Watch

As one of the most experienced and greatest Swiss watch manufacturers in the world, Longines produces magnificent timepieces for watch collectors and watch lovers. The price of a Longines watch is very high, especially a gold-plated watch. Usually a person buys it for collecting instead of daily wear. Still there are some people who buy it as a daily wear to show off their wealth. Either buy such a watch of high price tag for wearing or for collecting, it is necessary for people to maintain it well as it is precious. There are some guides for the owners of a Longines gold-plated watch to keep it well here.

Keep the watch dry and clean. It is better for people to wipe the timepiece with corduroy cloth. This can be done once a week. If there is sweet on it, is should be cleaned and dried as soon as possible.

The gold-plated watch should be kept away from touching hard surfaces. As we know, the layer of gold polish is too thin to broken. To keeping it away from touching hard surfaces is to avoid scratches.

Keep the watch away from chemical substances such as liquid gas, sulfur soap and emissions. These substances are harmful to the watch. They will remove the gold plated layer of the timepiece.

Clean it. The cleaning is not as easy as cleaning other watches. It is better for people to smear a tiny drop of plain toothpaste on the cloth which is used for cleaning the watch. The gold-plated band should be rubbed first. Then rub other parts of the timepiece. After that, use a wet new cloth to rub the watch again. Make sure to rub the toothpaste. Then use it soft cloth to dry the watch. The watch will look new after cleaning.

A Longies Gold-plated Watch is precious not only because of the high price, but also because of the reputation of Longines. By following the above methods people can surely keep it well.

Guides for Maintaining a Longines Gold-Plated Watch

An Overview Of Tissot Watches

Tissot watches have been made for over 150 years and offer excellent value for money for those looking to by a Swiss watch from a genuine manufacturer with a pedigree in watch making.

The company was founded in 1853 and has been in its present location of Le Locle in the Jura Mountains for over 150 years. It is now part of the Swatch group, whose other brands include Omega, Longines, Rado, and Calvin Klein. The Swatch Group is the largest watchmaker in the World, accounting for 25% of all sales.

Tissot has been responsible for some of watchmakings firsts, including the first anti-magnetic watch, the first plastic watch (Idea 2001), the first stone watch (The Rockwatch) and even the first watch made of wood (The Woodwatch). They have also been appointed as official timekeepers through the years to some of the biggest and most well known of sporting events.

Tissot watches are designed for the low- to mid-price range of Swiss watches. Because of their affordability they are often the first Swiss watch someone buys. You can by a Swiss made, Tissot watch for as little as $240.

The company has many collections such as the Carson, Desire, Heritage Classic, PR50, Trend Flower and T-Touch.

Most watches come with a quartz movement though some comes with mechanical movements with some complications like chronograph.

The Tissot Flower collection is a ladies watch with an emphasis on youthful design. The bezel consists of petals which open and close as you rotate the bezel. The petals come in an assortment of very pretty colors on enameled steel. Likewise the straps come in complementary colors of satin leather. Many of the dials are of mother-of-pearl.

The Carson collection is of traditional design; round dial, small link strap, thin arms and sparse dials with simple hour markers. The movements are mechanical automatic. The case is of stainless steel with straps available in stainless steel or a mixture of steel and gold gilt links. The collections includes both gents and ladies watches.

The Heritage Classic collection features watches with rectangular cases. The movements are quartz. The watches feature two time zones. T1 is the main hour markers with T2 coming as a rectangular subdial at the 6 o'clock. The T1 dial features Roman Numerals whereas the T2 dial has simple hour markers. The overall look of these Tissot watches is of an Art Deco design.

However, Tissot don't just make 'classically' styled watches. They produce some very trendy sports watches, the T-Touch being the most famous. This watch allows the user to access 11 different functions by simply touching the glass on the watch face. Among the functions available are Thermometer, Barometer, Altimeter, Compass and Meters/Imperial conversion. To underline its modernity, the casing is available in steel and titanium with white, back or silver dials. The straps are also very modern with blue, white leather, steel or rubber - the rubber strap looks especially good in Orange.

Tissot watches aren't going to appeal to many watch connoisseurs or collectors, however, they will certainly appeal to those who want to own a genuine Swiss watch from a Swiss manufacturer of some standing at a price that is very affordable.

An Overview Of Tissot Watches

Tissot T-Touch Watch Technology

Tissot T-Touch technology is an innovative watch technology that uses tactile sensitive watch crystals to operate their watches. The technology was developed by Tissot Watches, a company founded in 1853 in Le Locle, Switzerland where the company is still located. The Tissot Watch brand is now part of the Swatch Group, which is the largest watch company in the world. They are the maker of other fine Swiss watches such as Omega, Rado, Calvin Klein, Longines, and Pierre Balmain.

Most of the T-Touch models come with a chronograph, compass, two alarms, perpetual calendar, altimeter, thermometer, and barometer. Several models have both analogue and digital readouts. The T-Touch technology allows the user to touch various locations on the crystal watch dial to engage the particular feature.

To activate a feature, the user taps the touch sensitive sapphire crystal dial which has the name of the functions on the perimeter of the dial. Touching the centre of the dial will also allow the user to cycle through the different settings such as time zones, date, and other functions.

Another innovation that uses the T-Touch technology is incorporated into the Tissot Silen-T watch. The Silen-T allows the user to obtain the time by touching the screen and receiving silent vibrations. These vibrations provide the hours and minutes. By receiving the information in a discrete manner, it allows to the user to avoid the awkward situation of constantly looking at the watch to determine the time. The Silen-T watch is a great watch for those visual impairments. The Silen-T model also includes many of the other standard functions of the T-Touch Technology.

The Tissot T-Touch technology is available in over 40 styles and models within the family of T-Touch watches. Tissot Watches have always been known for their fine craftsmanship, stylish designs, and technological innovations. Their different collections of watches are versatile. They can be worn in a variety of settings from the boardroom to hiking in the woods. They were the first company to mass produce pocket watches yet they still retained their reputation quality workmanship and innovations.

Tissot Watches are the Official Timekeeper and the Official Watch of NASCAR. They have developed the T-Touch NASCAR which uses the T-Touch technology.

The T-Touch technology is an innovation that has made Tissot watches very popular with contemporary audiences. In addition to being fashionable, they are practical for a variety of uses. It remains to be seen what Tissot will come up with next and what additional features they will employ in future generations of T-Touch technology. It is bound to be something that will keep Tissot on the cutting edge of watch technology.

Tissot T-Touch Watch Technology

Discount Luxury Watches

When one thinks about luxury watches, they don't often combine that thought with the word discount. However, even in these trying economic times, it is possible to own a piece of affluence. Discount luxury watches are available. This means that stores and websites are selling actual luxury watch brands like Longine, Movado and Omega far below their normal retail value.

Elegance is the first word that comes to mind when one considers stepping up to a watch brand that connotes luxury. It is impossible to complete a classic business wardrobe or evening wear without the proper accessories. You need to have a watch that shines forth its opulence and declares that you are someone who knows what real taste is. The price, however, doesn't have to match the wealth emanating from the article.

When someone wants to upgrade their personal style, or finds that the luxury watch they are wearing has gone out of style, they want to purchase something new. Also, there are watches that have been in the jeweler's inventory too long, and have either lost their prestige or style. Sometimes, manufacturers decide that it is time to implement a new line. When this happens, they have to discount their old lines. All of these methods can provide an opportunity for you to purchase an exquisite specimen for far less than you normally could.

Diamond watches never lose their appeal. Luxury timepieces with genuine Swiss movements are also always en vogue. Look and function are the most important criteria when selecting a chronometer. A new watch has to have the right image for the occasion and be able to run reliably for a long time. A night out is not the same as a business meeting, and neither is the watch that accompanies either situation.

Business watch styles are generally more functional and less ostentatious. They give you the correct time, but they also convey a sense of purpose and intent. You wouldn't want a flashy diamond-studded timepiece adorning your dark power suit. Neither would you want a serious, multi-function, leather and steel wristwatch on a fun night in Las Vegas. Showing that you have the acumen to wear the right watch is as important as choosing the right fork for your olive.

When you are a junior executive, you need to have an exact perception of style. Moving up in the company means that you must impress in every area of your person. If you are not able to present the image that the company and their clients expect, you are not going to achieve lasting success.

Whether you wish to sport the watch on your wrist or in a pocket, there are many styles and brands available today at discount prices. A little bit of research and perseverance will allow you to acquire one of these lavish standards of dress at a price that won't empty your piggy bank.

Discount Luxury Watches

This Year's Holiday Season Is All About Game Consoles and Luxury Watches

Ah, the holiday season. Time for peace on earth and goodwill towards men - unless you get in the way of a last-minute shopper. If you haven't gotten your holiday shopping done already, now's the time to start. Whatever holiday you celebrate, it's the time of year to exchange gifts - here are some ideas to get you started:

A Game Console

Game consoles have come a long way since the days of Pong. You can watch movies, listen to music and, of course, play games on them - but not any ordinary games. The video games that are coming out these days look better than some movies being made. Look into the Wii, Xbox 360 and PS3, all of which allow streaming from Netflix's Instant Watch as well.

An E-reader

E-readers have technically been around for about 40 years, but didn't really blow up until recently. They've been criticized - and feared - as the downfall of the paper book, but regular books seem to be doing fine. E-readers are perfect for voracious readers don't want to cart around a bunch of books, magazines and newspapers. Look into the Amazon Kindle, Barnes and Noble Nook and Apple iPad, which is actually a tablet computer with an e-book function.

A Luxury Watch

Designer are perfect for those who take looking good seriously. There are thousands of possibilities when it comes to luxury watches; it would be impossible not to find something. Look into Longines, Raymond Weil and Gucci watches; these companies supply some of the most beautiful luxury watches in the industry.

A Vacation

Set up a vacation package complete with air- and hotel fare, as well as gift certificates for nearby vacations and attractions. Find out which places the recipient has been wanting to visit, or if you're worried you won't be able to get enough details (such as when he or she will be able to take time from their everyday schedule) load them up with gift cards for airlines and hotels that they can use at their leisure.

Gift Card

On that note, gift cards generally make great gifts. It might seem like a cop-out, but it's actually the best (and yes, easiest) way to make sure the recipient gets exactly what he or she wants or needs. It might even be necessary in the case of people who like to remain cryptic when asked what they want, or put on a show about how you don't need to get them anything. If you don't already know, find out the recipient's favorite store, or get a Visa or Amex or Mastercard gift card - they can be used at any store that accepts those credit cards.

These gifts are just the tip of the gift-giving iceberg, though a luxury watch or e-reader is heartily recommended. Look for the dozens of "Top Gifts of 2010"-style lists that have hit the web, designed especially to help those of you who are a little lost when it comes to buying gifts.

This Year's Holiday Season Is All About Game Consoles and Luxury Watches

Omega Watches and the Olympics

Omega is the official timekeeper of the 2008 Olympics in Beijing, China. It only makes sense that Omega watches keep track of the times in the Olympics, as Omega invented the first stopwatch ever in 1898. In 1948, Omega also created the world's first photo-finish camera. Even the Swim-O-Matic touch pads at the Mexico City 1968 Olympic Games were made by Omega. As Omega keeps progressing the way the Olympics can enhance timekeeping, they continue to be the official timekeeper for the Summer Games.

Over many different time periods, the technology used to time events at the world Olympic Games have gone through the a variety of stages which include: manual timing, electro-mechanical timing, electronic-quartz timing and the broadcasting of live results. Timekeeper sponsors throughout the modern Olympic Games include Longines, Heuer, Omega, Seiko, and Swatch.

During the 1896 Athens Olympic games, a manual chronograph by Longines became the official timekeeper. It wasn't until 1932 when Omega became a sponsor and the official supplier of time for the Olympic Games in Los Angeles, and continued until 1964. Seiko, one of the early companies to explore quartz movement technology, became the official timekeeper for the Tokyo Olympic Games in 1964. As well as ending the monopoly of Swiss timekeepers at the Olympic Games, Seiko's designation bore witness to the importance of quartz timing technology.

The emergence of microelectronics brought about a revolutionary breakthrough for the timing of sports. In particular, the advent of computers and software equipped sports timers with more precise and perfected functions. In addition to being shown on the scoreboard, it was a very big deal when athletes' times could also be shown by video and used for radio and television.

By the year 1972, Omega and Longines co-founded the Swiss Timing Company, which focus in the manufacture of timers for the Olympic and other sporting events. Interestingly in the same year as the Swiss Timing company was founded, the Munich Olympics were held. These were the first Games to introduce the geodimeter and electronic timers with 1/1000th-second accuracy.

At the 2008 Olympic Games, Omega will be timekeeping again, and, just as important, data handling. They will be presiding over 302 events in 28 different sports at 37 far apart venues, principally at the already famed "Bird's Nest" main stadium in Beijing itself. Omega will be deploying 450 on-site technicians to handle over 450 tons of equipment, to service 70 scoreboards for the public's view, and 322 sport-specific subsidiary scoreboards, involving more than 175 km of cables and optical fiber. Omega has proved that it has the capabilities to do a great job timekeeping at the Olympics, and it sounds like they will be up to the task again.

Omega Watches and the Olympics

Longines Wristwatches - The 2010 Spring and Summer Version

Especially favored by women, Longines wristwatches of the 2010 spring and summer collection have been launched to Chinese market with classic and innovative design, adding more charm to the elegant wardrobe of the fashionistas. Below, I particularly selected out two kinds of them to discuss.

Longines Sports Legend Submariner, artistic and personalized

Classic black going with rose gold creates extraordinarily artistic air and personalized charm. Golden light burns the seasonal fashion, generous as well as modern. Longines sports legend submariner features 18k rose gold case of 42mm, sapphire crystal glass, pure black dial with white markers, Arabic numerals at the positions of 12, 9, 6 o'clock, date display window at the position of 3 o'clock and luminous markers and hands. Housed inside is the automatic movement. It is finished with black genuine alligator leather strap, waterproof to 300m. This kind of wristwatch is not only elegant and classic but also functional, especially suitable for gentlemen. It is good-looking to match the sports or casual wardrobe, unconsciously popping out your extraordinary taste and intellectual insight. It comes with the item number of L36748500 at a price of RMB 56,400.

Longines Conquest Submariner with Microsky display, modern, exquisite and innovative

Designer wristwatches with bright color and generosity are destined to attract people's attention. This exquisitely crafted submariner is really modern for its Microsky dial in blue color, romantic and imaginable. Suppose you are addicted to diving or sea traveling, this professional wristwatch with extraordinarily excellent functions should be you ideal option. Moreover, its sports air makes it suitable for daily wearing. At any occasion, it can accentuate the vigor and optimistic personality of the owner.

This kind of wristwatch is characterized by stainless steel case, ocean blue dial with Microsky, blue single rotating submariner bezel with embossed numbers, rotating back and screw-in watch crown with guards. The men style has a case of 39mm and is equipped with automatic movement. While, the lady style has a case of 39.5mm and comes with quartz movement. Both are finished with steel bracelets, waterproof to 300m. By the way, the two versions respectively come with the item numbers of L36754966/L32754966 and the prices of RMB11, 300/RMB9, 300.

Longines Wristwatches - The 2010 Spring and Summer Version

Longines Watches - A Review Of The BelleArti Collection

The Longines BelleArti watch, though based on an older collection, comes with subtle modern styling that gives it a contemporary lift without abandoning its previous incarnation. It is an elegant ladies watch that comes in various configurations that will suit all tastes and budgets. I have only one criticism of this collection but, overall, I like the timeless elegance of these timepieces.

The watch does have a certain timeless elegance that owes much to the 1920s. Out of all the Longines watches, the BelleArti is perhaps the most feminine. To my mind, the most sophisticated and alluring of ladies watches should be rectangular in shape; somehow, round dials just seem to lack a certain something, perhaps round dials look their best when a little larger. All Longines BelleArti watches are rectangular with a slight curvature that allows them to sit on the wrist perfectly.

I do have one criticism though, and that is that all of the watches in this collection have quartz movements. I would have liked to have seen at least a few models with mechanical movements, perhaps even an automatic or chronograph version. I know that the case of mechanical movements, especially chronographs does have to be a little larger to accommodate it, but I think that the overall feminine style of the watch would not have been compromised with a larger case.

Most of the watches in the collection have white mother-of-pearl dials although some come with black lacquered dials. Also, each has a resistant sapphire crystal with a non-reflecting coating inside and is water resistant to about 30 meters. The casing size varies from between 15.90 x 31.50 mm to 27.30 x 54.60 mm.

A feature that appears on most of the watches is a seconds subdial at 6 o'clock; it's square in shape. The hour and minute hands are 'Cathedral' shaped and come in stainless steel, gold and blue to match and complement the colors of the casing and dial.

Some of the Longines watches in this collection are adorned with diamonds. Depending on the model, the diamonds have a total weight of between 0.5 and 2.0 carats. The diamonds are not mounted on the dial but on the bezel of the watches.

Unusually for a watch collection, each watch features Arabic numbers on all hour markers, except at the 6 o'clock where the second subdial is located. There are no models that feature either Roman numerals or just plain hour markers.

Which model you choose and what case finishing, dial color and strap is a personal matter. However, if I were to buy one of these Longines watches it would have to be model reference: L2.501.0.83.8. It has a stainless steel case, white mother-of-pearl dial with 42 Top Wesselton VVS diamonds (0.548 carats) mounted on the side bezels. It also comes with a blue Jean's strap. I know this sounds very unsophisticated but the 'denim' bracelet perfectly complements the blue hands and steel casing while the whole ensemble looks very feminine but with a youthful charm.

Longines Watches - A Review Of The BelleArti Collection

Watch Companies Use Communication Technology to Get Their Message Out

During the early days of watch production, watch makers relied almost entirely on their reputation. By offering the timeless qualities of craftsmanship, durability and good value for the money, many watch makers were propelled forward. Those watch makers who tried to profit by cutting corners and offering shoddy goods saw their reputations and their bank accounts suffer as a result.

One might say that the early watch business was driven customer by customer, sale by sale and watch by watch. Marketing to professionals such as scientists, pilots and other figures of authority helps to create an aura of credibility.

In the mid eighteen hundreds new methods of mass communication were sweeping across the business world. Europe and North America were two of the world major markets and trade between the two regions was bustling. Books, which had long been available to the elite classes, were becoming ubiquitous as the number of public libraries grew. Newspaper circulation was soaring, as more people became literate, learning to read and write.

During this important era in the development of communication systems, Samuel Morse introduced the telegraph, which allowed news and other information to travel great distances in near real time. The distance was greatly increased by the laying of the transatlantic telegraph cable, which connected North America and Europe.

By the eighteen sixties, everything was in place for a major revolution in how sellers communicated with buyers. As newspaper and magazine circulation grew, merchants and publishers saw the enormous potential in print advertising. This growth potential was not lost on watch manufacturers.

This potential expanded yet again with the introduction of the radio and the Bulova Watch Company was quick to jump on the technology bandwagon with a series of brilliant public relations moves. This strategy helped to rewrite the book on promotion and marketing strategies that included being a pioneering force in the use of radio advertising.

Another stunning promotional success initiated by Bulova included sponsoring the trans-Atlantic flight of Charles Lindbergh which captured the attention of people on both sides of the Atlantic aided by the telegraph and radio. These initiatives were made possible only by the development of mass communication technologies.

More than any other communication technology, television by far has had the greatest impact on how producers get their message to consumers. The advertising slogan it takes a licking and keeps on ticking has helped make the Timex brand world famous as a producer of reliable and stylish watches that are also very affordable. Made popular during the nineteen fifties and early nineteen sixties by television personality John Cameron Swayze, the innovative campaign took full advantage of television. Television was unsurpassed as an advertising medium that added impetus to the power of the demonstration.

Viewers were treated to a host of different scenarios, which tested the capabilities of the Timex during what was often billed as a torture test. The watches were strapped onto the blades of outboard boat motors, dropped into the water from heights as far as sixteen hundred feet and shown on camera to still be running. The company even strapped their watches to the backs of sea turtles and cliff divers in Mexico to prove how rugged these timepieces could be.

The Olympic Games and other major sporting events like World Cup Soccer have always drawn worldwide media attention and timepiece manufacturers have competed for the right to have their timing systems used to time various sporting events. Watch companies like Longines and Bulova have had long relationships with the Olympic Games and are examples of using the highly successful marketing strategy of product placement.

Watch Companies Use Communication Technology to Get Their Message Out

Longines Lady Watch Reviews

Longines having been making watches since 1832 making it one of the oldest Swiss watchmakers. Longines uses the logo "Elegance is an attitude" and it is this attitude combined with elegant design that has produced some of the most beautiful of Swiss ladies' watches.

The Longines BelleArti

This Longines watch draws its inspiration from the Art Deco movement of the 1920s. This ladies' watch from Longines appeals to women who want grace and elegance combined with gentle touch of feminism. The stainless steel case is ultra slim and curvaceous - something best appreciated when one views the case from the side. The dial comes in black, silver or mother-of-pearl. There are eleven Arabic figures on the dial and a second subsidiary dial at 6 o'clock. Two "Cathedral" hands add to its character. Bracelets come in, black leather, stainless steel or blue-jeans (the blue-jeans bracelet is of a very contemporary and young slant but it does combine nicely with the dial and case). Some models are available with inlaid diamonds. The slight rounding on the edges of the rectangular casing lends an unmistakable feminine style to these watches. All Longines Belle Arti watches are water resistant up to 30 meters.

The Longines DolceVita

The Longines Dolce Vita collection echoes style of the 1930s with the glamour of the 1950s. The Longines watch is one of the most elegant of ladies watches. Like the Longines BelleArti, DolceVita watches are of a rectangular stainless steel case with scratch-resistant sapphire crystal glass and house a L963 quartz movement. They are markedly different though as the Longines DolceVita retains a straight edge on the case. There are different colored dials to choose from, as well as leather bracelets. For those with deep pockets you can buy models with inlaid diamonds. The model I particularly like is the L5.158.0.93.6. The watch is inlaid with 28 Top Wesselton diamonds - 14 down each vertical side of the bezel. The dial is pink mother-of-pearl. The most appealing part of the watch is the heart-shaped diamond set at the 12 o'clock position. The other indices are marked by 11 other diamonds. The crown is finished in pink to finish off the look of this watch. This watch just exudes femininity. Despite being 'festooned' with diamonds it still manages to retain a restrained glamour and beauty.

The Longines Evidenza

This watch from Longines has languid lines and an effortless style. The case comes in gloss-polished stainless steel or in 18K yellow or pink gold. The Longines Evidenza's cambered-profile case features a scratch-resistant sapphire crystal whose curvature underscores the case's sweeping lines. The dial is silver or black bearing period-style Arabic or Roman numerals swept by blued-metal hands. You have a choice of two bracelets to complement the watch; matching metal or high-quality brown leather, optionally with deployment clasp. Certain models are available with inlaid Top Wesselton VVS diamonds: 156 stones totaling 1.48 carats. They are water-resistant to 30 meters (100 ft).

Longines ladies' watches are amongst the most exquisite and feminine of watches. What constantly amazes me is their price. Compared to other high-end Swiss watches, the price of a Longines watch is usually lower. What this means is that most women can afford to buy a truly beautiful ladies' watch for that special occasion.

Longines Lady Watch Reviews

Longines BelleArti Review

Longines subtly had the best of classic watches and created BelleArti for women with charming fashionable appearance. Longines blended artistic aesthetics with fashion style and launched BelleArti in 2006. BelleArti is inspired by Longines vintage edition of 1929 and combined decoration art style in 1920s with modern aesthetic design. Perfectly interpreting classic and elegance, BelleArti sports a kind of permanent and ultimate feminism.

From last century, Longines began to blend art aesthetic and fashion style into wristwatch design and launched several avant-garde wristwatches of unique styles. In 1920s, in particular, Longines set stage for several main fashion trends, including geometric decoration art style and all kinds of interesting and avant-garde case shape. The small-size tonneau wristwatch launched by Longines gained extensive response from the market. From then on, the new age of female wristwatch was born.

The BelleArti distinctive rounded circular arc case model and unique design of artistic aesthetic feeling were the fruits of Longines professional technology and won several big wristwatch awards. New BelleArti models continues Longines' consistent elegance and presents the brand's new image. Using traditional and modern techniques, it smartly combines geometric shape with smooth lines and thus puts forward charming watches.

BelleArti is available in four sizes for choice and carries quartz movement. The limited edition may takes power from manual winding mechanical movement. BelleArti may be crafted from rose gold or stainless steel: case has exquisite knurling design, revealing the vintage taste of 1920; the case and four lugs features elegant arch design which brings excellent comfort on the wrist. BelleArti also offers gorgeous diamond model.

BelloArti adopts simple dial design. Either bright mother-of-pearl dial, classic silver dial or mysterious black dial, BelleArti always reveals consistent simple beauty. The modern mirror face dial of strong modern style and jewelry-inlay dial of geometric design underline the innovation spirits of Longines. BelleArti uses blued stainless steel hands or rhodium plated hands. Some models may have small seconds indicator.

BelleArti may comes with satined strap or leather strap, the former brings gentle visual effect while the latter injects watch with more classic taste.

Longines BelleArti Review

Authentic Longines Men's Dress Watch - Facts and Tips For Buying

Nowadays, authentic Longines men's dress watch is hard to find. But they are one of the most famous and durable watches. They are known as one of the finest watch with sophisticated design and detail.

There are many kinds of styles made for Longines and they are made of impeccable designs that crate innovative and creative timepieces. Even the dials were made of good materials and some were surrounded with precious stones like rose gold, sapphire, and many more. All of these enhance the beauty of the watch that makes it perfect and attractive to use.

Different styles for the number were used as well like black Arabic numerals, black roman numerals, and many more. Authentic watches for this brand uses great buckles, expensive bracelet that signifies the true authenticity of the watch and truly declares the value of the watch.

However, this watch have few numbers in the market nowadays, and they would really be costly. You may be able to find them used or reconditioned too. If you are a vintage watch collector then surely Longines men's dress watch will surely impress you because they have extraordinary look that totally differs from our present model watch today. Although there are just few things that you must consider before buying a vintage watch like this:

* Check the condition of the watch

* Check if the watch is authentic or original from Longines

* Check for the logo the projects the authenticity of the Longines watch

* Check the dial cases, it could possibly show some signs of deterioration. In this case, the value must be a little lower

* Check the bracelet, it may exhibit or show signs of wear. It will reflect how the watch was used and taken care well of.

* If buying online, check the reviews of the customer

* Buy from a trusted person or dealers to avoid scams or bogus items.

Authentic Longines Men's Dress Watch - Facts and Tips For Buying

Designer Watches

Van Cleef and Arpels

The Van Cleef and Arpels brand is a brand well known for its jewellery watches. The designs are elegantly crafted and known for their superb artistry in the luxury and designer watch market. Having started off as a family enterprise consisting of the brothers Charles Arpels, Julien Arpels and Louis Arpels, along with brother-in-law Alfred Van Cleef, it continues to maintain its high tradition of excellence in jewellery and design even today. The vintage watches of Van Cleef and Arpel are considered a worthy investment in the fine line of luxury watches.

Van Cleef and Arpels Product Line

Van Cleef and Arpels Men's 18K Gold Watch features a self-winding automatic movement in an impressive 18K perfectly rounded gold case on a brushed, polished gold bracelet. The 36 mm diameter and 8 mm thick case is a modern beauty. This watch lists for $13,900.

Van Cleef and Arpels Classique Women's Dress Watch (Model 11603) has a double row of 112 dazzling round-cut diamonds of 1.5 carats totally, prong-set on the square bezel. The case is a beautiful 18K white gold on a black alligator strap. It has a Swiss quartz movement and priced at $11,500.

Van Cleef and Arpels Women's Dress Watch features 120 spectacular round-cut diamond prong sets, in two rows, on a round bezel. Set in an 18K yellow gold case it comes with a brown alligator strap and a matching 18K yellow gold buckle. This price is listed at $11,200.

Longines

The brand Longines was borne in Saint-Imier in Switzerland in 1832. Since then it has strived to combine innovative technologies with elegance to become one of the best-known luxury designer watchmakers in the world. The advertising campaign of the company, 'Elegance is an Attitude' befits the Longines brand aptly. To prove its prowess in the market, Longines launched its first wristwatch in 1905, the world's thinnest electromagnetic watch in 1960 and the world's first cybernetic, electronic quartz watch - the Longines Ultra-Quartz - in 1969.

Soon thereafter, it pioneered the alphanumeric display for television in connection with the retransmission of a World Cup downhill skiing race in St. Moritz, Switzerland. In 1979, Longines in conjunction with other watch brands developed the "Feuille d'Or", the world's thinnest quartz watch. It surpassed its own record, when in 1984, it designed the world famous Conquest VHP (Very High Precision).

In the world of sports too, Longines has achieved tremendous breakthroughs. In 1912 it introduced the principle of an electric wire, which at the start and finish of a race, activated and stopped the timing mechanism. It has since been appointed official timekeeper for many international sports events, including many winter and summer Olympic Games.

If that were not enough, it has gone on to create history even in the sectors of aviation and navigation. It was responsible for timing Lindbergh's first solo flight across the Atlantic Ocean and, subsequently developed the Hour Angle watch according to a design drawn by Lindbergh himself.

Baume et Mercier

Baume et Mercier was the brainchild of the watch making team William Baume and Paul Mercier in 1912. Precision merged with fine art to produce some of the finest designer and luxury watches in the world. Modern yet classical, the elegant Hampton series of the Baume et Mercier is testament to this fact.

In 1921, the company was awarded the coveted Poinçon de Genéve, a watchmaker's highest honour, given by the Republic of Geneva. Baume et Mercier's development of the planetary rotor, which oscillates with the movements of the wrist to automatically wind the watch and activate the mainspring, led to the production of the world's flattest automatic watch. Since then the brand has sky rocketed into fame for its designer watches with fine craftsmanship.

Baume et Mercier Product Line

Baume Mercier Riviera Women's watch (Model MOA00525 is set in a stainless steel case and bracelet, with white dial and quartz movement. The suggested retail price is $1487.

Baume Mercier Linea Women's watch (Model MOA08281) features a white dial on a beige calfskin wraparound strap, in a polished steel case. It features quartz movement and is water resistant up to 100 feet. It has a retail price of $902.

Baume Mercier Women's Classic Hampton watch (Model M0A06930) is fitted with a black calf strap in a stainless steel case. This model is priced at $1037.

Baume Mercier Capeland for Men (Model MOA06852 pictured) features silver Arabic numerals, quartz movement and a steel case. Water resistant to 100 feet, the retail price is $1363.

Bertolucci

The Bertolucci brand started humbly in a small workshop run by Robert Chopard that was owned partly by Marcel Michelotti. Marcel's daughter, Pierrette Michelotti, married Remo Bertolucci in 1968 and revolutionized this brand to make some of the finest designer timepieces ever. Bertolucci was a merger of Italian styling with Swiss craftsmanship and became famous for its understated elegance. Some newer watches are bold and modern but tastefully designed.

Bertolucci Product Line

Bertolucci Vir Women's Strap Watch (Model 129.50.41.120/BRN) is known for its scratch resistant mineral crystal, with a satin finished steel case and an ostrich brown strap. The steel bezel frames the white dial with luminous hands and has silver Roman numeral markers. The watch uses precise Swiss quartz movement and is priced at $1195.

Bertolucci Men's Strap Watch (Model 701.50.41.100/BLK) features an extremely light manual mechanical watch. Set in a brushed steel case and a steel bezel surrounding a white dial and silver coloured hands, it is fitted with a black crocodile strap. Its suggested list price is $4,750.

Bertolucci Uomo Men's Watch (Model 884.55.41.601) features a stainless steel case, automatic certified chronometer movement and mother of pearl dial. It lists for $3,045.

Bertolucci Poeme Gold Ladies Watch (Model 053.54.68.96) features an 18K yellow gold case on a black patent leather strap with a diamond buckle. A mother-of-pearl dial with diamond markers rests on sapphire crystals. It is priced at $6,995.

Harry Winston

Harry Winston is a world famous designer of jewellery watches and is often referred to as the King of Diamonds. These ultra luxury designer watches have been favoured by royalty and Hollywood stars. Harry Winston has designed many individually unique pieces for a select clientele. The pieces designed by Harry Winston are treasured among the world's famous diamonds and jewels.

When Harry Winston passed away in 1978, his son Ronald took over the vast empire. Continuing his father's legacy, Ronald Winston brought out the brand's first collection of watches, The Ultimate Timepiece in 1989. Known for its legendary masterpieces, the company occasionally introduces magnificent additions to its elegant collection.

Harry Winston Product Line

Harry Winston Avenue Collection (Model 310-LQGL-D2.2) is a women's watch featuring an 18K yellow gold case with a 0.90 k diamond bezel, on a leather strap. It also features a mother-of-pearl dial and quartz movement. The price quoted is $12,892.

Harry Winston Premier Bi-retrograde Watch (Model 200/MABI 37 RL) is set in a rose gold case with leather strap. This watch features automatic movement, with bi-retrograde seconds and day of week display (price by request only).

Harry Winston Ocean Collection Watch (Model 400/MCADV 39 comes with an automatic movement chronograph and has water resistance to 300 feet. It is encased in 39 mm platinum covering (price by request only).

Harry Winston Signature 7 Watch (Model HQ/HJ 286 pictured) is part of its premier series in 1989. This quartz model is designed in 38K white gold case, dial and bracelet set with 428 white diamonds (price by request only).

Designer Watches

How Men Can Dress Better - Designer Watches and More

Looking good ain't easy. It takes time, dedication and money to step your style up a notch. But that doesn't mean it can't be done. And I'm here to help.

1. Shoes: My momma always said you can tell a man by his hair, his nails and his shoes. So if you want to impress the ladies, buy a nice pair of brown loafers, and more formal black dress shoes, keep your nails and cuticles trim, and comb your hair. With two pairs of shoes you can wear one comfortably every day, and reserve the other for special occasions.

2. Pants: Some nice slacks can really improve your wardrobe, along with a pair of dark jeans. When you're shopping, make sure to try on the pants with shoes that you will wear with them; don't shop for dress pants with sneakers on. Don't wear them too tight, and don't wear them too loose, a pair that fits well will be somewhere in the middle. Pleats can make you look fat if you have a paunch to begin with, but for leaner men, on cords and khakis they can be a good look.

3. Shirts: Collars and buttons are a great way to look classier, but that doesn't mean that there aren't t-shirts that look good. A vintage shirt, or even a more muscular, tight fitting tee will preserve you a laid back, chic manner.

4. Sweaters: Cardigans are a great look and you can pair them with a tie or a bowtie if you want some funky class. Cashmere sweaters never go out of vogue and they last forever if you take care of them.

5. Jackets: When investing in jackets, you will want a blue blazer, a black one, and maybe a camel hair coat for the winter. When you buy a suit, you can often get away with wearing a jacket and jeans, if you want to diversify outfits.

6. Overcoats: A leather jacket is also a great investment, and will look flattering in the spring and fall.

7. Accessories: Jewelry on men isn't a good look unless you're Italian or you're wearing a nice watch. Longines mens watches and Baume & Mercier watches, Weil watches, or a Movado watch or Ebel watch are all very complementary to a fine wardrobe. Cufflinks are another classy accessory that you can add to a dress shirt for some pizazz. Designer shades can be overpriced, but certain brands are worth the little bit of luxury to be able to wear nice sunglasses.

Always go for quality over quantity. This is a very European practice. Investing $100 in a gorgeous shirt will get you more compliments than wearing five or six cheap tees. Finally, you will probably want to invest in a cologne that will mingle with your scent to produce a unique, delicious flavor. Smelling nice is the last step in dressing well, and I like to wear a scent that's unplaceable, whether by mixing two colognes, or spending a little extra to get something you can't find at the mall.

How Men Can Dress Better - Designer Watches and More

Longines Evidenza Collection

All touching classic watches have the same feature: exquisite surface treatment and charming distinctive image. Longines Evidenza is inspired by watches designed by Longines in 1925 and has iconic tonneau shape invented in 1911. Longines Evidenza just brings us back to the elegant, comfortable and untrammelled 1920s featuring distinctive luxurious car, unrestricted living style and carefree and elegant attitude.

Longines Evidenza blending simple style of 1920s with modern excellent watch-making techniques, creates a brand-new series of precise performance and permanent elegance.

No one can forget the golden days of 1920s. In that age, there was a huge wave for freedom and progresses which greatly influenced artists and designers. Art and fashion masters began to get rid of long-term hedge and developed exquisite yet simple styles on wristwatches. Logines Evidenza just depicts the huge changes either on the custom or style in 1920s.

Longines Evidenza collection wins people's hearts by its elegant and classic appearance. Swatch Group , with its powerful resources, also endows Longines Evidenza with all kinds of precise and practical functions, from standard three-hand model to chronograph, power reserve indicator, large date, moon phase, and even the full calendar moon phase chronograph combining the beauty of astronomy and speed. These functions are interpreting the great wisdom of countless ancestors.

Either crafted from nice polished stainless steel, 18k gold or rose gold, the tonneau case of Longines Evidenza is equipped with anti-scratch sapphire crystal glass whose arched shape enhances extended lines of the case. The silver or black dial applies Arabic numerals or Roman numerals with blued stainless steel willow-leaf-shape hands. It may comes with stainless steel bracelet or top-class brown crocodile-skin strap. The stainless steel series offers a gorgeous model set with VVS top-class diamonds: the ladies watch is set with 156 VVS top-class diamonds amount to 1.48 carats while the men size is adorned with 169 VVS tip-class diamonds amount to 2.53 carats.

Longines Evidenza is powered by manual winding mechanical movement or precise and convenient quartz movement. As for the basic model with mechanical movement, the lady watches carry L595 movement with 20 jewels and central seconds while the men watches take power from L615 movement with 30 jewels and small seconds subdials. Both model has a power reserve of 46 hours.

Longines Evidenza Collection

Longines Watches - The Insignia of Timeless Elegance

Elegance. The one word that sums up the essence of Longines watches. Every watch from this brand is a piece of art that reflects tradition, precision and class. Across the world people of 130 countries cherish this luxury watch brand whose emblem is the winged hourglass.

You'll be spoilt with choices while shopping for Longines watches. It has a mesmerizing collection both in the designer men's watch category as well as women's watches. Here's a little advice if you want to buy one. Start with the Heritage collection which the brand has created due to its rich watchmaking heritage. The Elégantes de Longines line is inspired by the Art Deco movement of the 1920s and 1930s; the Présence Heritage series has the classic pocket watch designs adapted into wristwatches. The Conquest Heritage, Silver Arrow and Flagship Heritage lines celebrate the golden age of traditional mechanical wristwatches. Each heritage watch is designed aesthetically with round metal dials mounted on leather or synthetic straps. Timeless in appeal, these luxury watches are true reflection of royalty and class.

Next we move on to the newly introduced Longines Prima Luna collection. Designed using delicate lines, a soft-looking dial studded with diamonds, this watch collection is inspired by the brilliance and purity of the moon. These watches are sure to seduce the modern age women who look for sophisticated style.

For your sporting spirit there is the Conquest collection. This designer watch collection is the finest example of bold styling meeting daring technology. Flaunting a futuristic design, this series of Longines designer watches blends steel with ceramic so that you get a graceful and long-lasting timepiece. The Conquest collection has high technical precision to serve the needs of demanding sportsmen and women. A preferred luxury watch, it goes well with your party wear as well as sportswear.

If you believe in tradition try the La Grande Classique de series. Though with changing times Longines watches have evolved in aspects of design but the slim, sleek La Grande Classique de case profile remains unchanged. These designer watches still carry the old classic charm and elegance, which perfectly blend with modern trends of fashion.

Creating memorable timepieces since 1832 Longines is a Swiss brand based at St Imier, Switzerland. It is committed to making elegant designer watches both for the fashion as well as the sporting world. So go ahead gift yourself a Longines watch. It is the best way you can pamper yourself!

Longines Watches - The Insignia of Timeless Elegance

Bad Omega3 Pills and How to Avoid Them

As omega3 pills are one of the most popular and effective supplements on the market today, it comes as no surprise that the market is flooded with them, and the majority will be ineffective, overpriced and sometimes contain contaminants. Here's how to avoid them and find the very best.

Bad omega3 pills tend to be low in the main essential omega3 fatty acids DHA and EPA. Recent research shows us that it is DHA that is responsible for most of the benefits and should be present in much higher amounts than EPA.

Look to be getting at least 250mg of DHA per capsule to get the many benefits including prevention of heart attacks, lower cholesterol and improved brain function and mental well-being, to name a few.

Recent research from the University of California shows great promise for omega3 pills to help in the fight against breast, colon and prostate cancer, while British researchers have found they can slow or halt AMD, or age related eye disease which affects many of the over 50's.

Poor quality fish, bad handling and incorrect storage all lead to stale or rancid oil. You can test the quality of a fish oil supplement by cutting one open and smelling, there should only be a faint ocean scent and nothing else.

You should never have any fishy burps or repeating with a good oil and in fact the one I personally take daily is guaranteed to be the purest on earth and no fishy burps - guaranteed!

On the purity side of things, it is vital that your chosen supplement has undergone molecular distillation to remove such impurities as mercury, lead and PCB's. These potentially harmful toxins exist in many bad supplements as it is an expensive process and cuts into profits.

The result of this process is concentrated pure omega3 pills with higher levels of omega3 to provide you with more benefits.

This process and the quality of a supplement does not mean only the most expensive are the best! In fact it's quite the opposite with many $40 a month bottles containing far less DHA and more contaminants than a bottles costing less than $20 a month, which is more the price you should be paying anyway.

Now you know about bad omega3 pills and how to avoid them, you can confidently choose the best quality ones and start enjoying the many incredible health benefits they provide.

If you would like to learn more about the high quality DHA omega 3 supplements I personally take daily, visit my website today.

Bad Omega3 Pills and How to Avoid Them

Replica Cartier Watches - Better in Time

If we have to make a definition about replica Cartier watches, we can say they are the exact copies of the authentic timepieces in every aspect. Due to the utilization of advanced technology and good materials, all the Cartier replicas look almost the same as the genuine ones.

They are precise in time keeping and endurable in daily use. Before purchase, people have got a thorough understanding about all these timepieces. And they know they can get a positive refund by using a small amount of money.

Replica Cartier watches are made by the technicians who are good at replicating skills. Every detail is carefully copied and exquisitely crafted. Just seen by naked eyes, it is hard to distinguish a high quality replica from the genuine piece. It is so similar with the real piece that even the watch experts are deceived by them. Therefore, you have no need to worry that it would be recognized by someone. As only as you do not want to share the secret with others, nobody can find the truth.

Luxury consumption is based on the wealth status. Similarly, the luxury watches are the patent of the rich. Suppose you are a common people but wants to touch these kinds of watches, the best way is to find their replicas. It does not require the hefty prices of the original pieces but just a small amount of coins which are affordable for many people. It is a wise way to experience luxury, and meanwhile to live a better life.

Different from the genuine timepieces selling at very high prices, Cartier imitations just cost you a small fraction of money. It is also the main reason why so many people are heading for them. With the price of a real Cartier watch, you are in a position to buy several pieces of its replicas to upgrade daily chic look.

Replica Cartier Watches - Better in Time

Cartier - The First Lady's Watch

What's in a watch? Luxury brands have long been used to judge and compare people's taste and sophistication. And that's a use they will continue to have long into the future. Watch brands actively encourage this comparison, employing celebrities to promote their watches and wear them to press-filled events. And just as different brands appeal to different people, different celebrities are sought out by brands to promote different images. Cindy Crawford and George Clooney are brand ambassadors for Omega, Lewis Hamilton for Tag, Roger Federer for Rolex. Magazines across the world are filled with adverts associating glamorous high profile individuals with watch brands.

Take Cartier, for example. Their watches and jewellery are elegant and sophisticated, but celebrities nowadays are harder to place in that role, flitting through fashions and falling in and out of favour with the public eye. Can you think of a celebrity associated with Cartier? Probably not. Their lasting popularity remains down to the constant, subtler exposure they gain from chance placements, such as Michelle Obama's decision to wear their Tank Francaise for her official White House portrait. They didn't know she was going to wear it; she chose to herself because a Cartier watch best symbolises her, and the image she wants to present. Coincidentally - or perhaps not - the First Lady she has been most compared to, Jackie Kennedy, also wore a Cartier in 1969. This is a brand that has a long history of producing high-end jewellery as well as watches, and is a name synonymous with style and class.

The watch worn by Michelle Obama on this occasion was subtle for a Cartier, a Stainless Steel Tank Francaise in steel, without the diamonds or gold that adorn many of the models in that collection. It is glamorous, but not too frivolous for a President's wife who has pledged to continue working on behalf of military and working families. The watch that Jackie Kennedy wore was the Tank Louis Cartier, a fitting watch for a woman renown for her style and grace. Almost unchanged, the model is still being sold 40 years on. The fleeting fashions that race by do not affect the glamour of the great and glorious.

This is Cartier's greatest asset. A Cartier watch will still look just as good half a century from now as it does today. Like all the true masters of watch making, they have found a look that doesn't age, and that's what makes them appeal not only to the likes of politicians and royalty, who have been Cartier's customers for generations, but to modern investors.

Cartier - The First Lady's Watch

The Wristwatch of Today

Wrist watches are watches that have a strap or bracelet attached to them, and can be worn on the wrist. While some wrist watches only show the time, more sophisticated ones will show the date, year, day of the week, month, temperature, and even GPS location, wind strength or heart rate.

The wrist watch was invented in the 1900s and for a long time was worn just by women. A Brazilian aviator - Alberto Santos Dumont - asked Louis Cartier, a friend of his, to come up with a watch that would allow him to check the time yet allow use of both hands. Cartier came up with a prototype and named it the Santos watch. It went on sale in 1911 and became extremely popular during World War I when soldiers used them while in trenches.

John Harwood invented the self-winding system in 1923, and over the years the wrist watch became a status symbol instead of just a convenient way to check the time. Watches were bought not just because of their precision and convenience, but also for their looks. Many kinds of wrist watches are now sought as collectors' items due to their looks, or the precision with which they tell the time, often going for huge amounts of money at auctions.

The look of the wrist watch has also changed over the years. From simple pocket watches attached to ribbons, the watch went from being round in shape to more irregular shapes like rectangular or oval. The functionality of the wrist watch has also changed over the years as it is no longer just used to tell the time. Athletes have specialized watches that will track everything from heart rate to the distance they have run, divers can use their watches to tell the depth of their dive and watches now tell everything from the date and day to the temperature.

Some of the more popular brands of wrist watches nowadays include Casio, and specifically their G Shock brand. Watches like G Shock include many of the popular functions, like telling the date, day, and time, as well as provide extra benefits, like withstanding shocks to the watches body. This makes them more durable and less likely to get damaged while in use. The G Shock Hybrid has a steel bracelet and is not only shock resistant, but also water resistant up to 200 meters, which makes it a great watch for daily wear.

The Wristwatch of Today

The Delightful World of Cartier Watches

The watches from famous brand names, such as Cartier watches to name just one, carry with them a legacy and a rich history.  The watch designs, we will highlight today are from this genre of watch makers, the ones who helped to create the allure and fascination we have with luxury watches.  These are some of the most iconic watch designs of the past 150 years:

• Since we started with the "King of Jewelers, and Jeweler to Kings", Cartier...let's discuss one of their most famous watch designs, the Tank.  First introduced in 1917, few know that the Tank design was inspired by actual military tanks, which were used on the Western Front.  The design, which took shape on the battlefield, would turn into this watch maker's most loved collections.  Today the Tank can be seen with opaline guilloche dials and diamond bezels. 

• Another, truly original styling can be seen in Movado's Museum dial.  Created by George Hewitt in 1947, the Museum dial was too plain for many watch makers, but Movado picked it up and the rest was history.  They took the Museum dial on a fast and furious ride, through the years, and it has remained one of the most significant minimalistic interpretations of our time. 

Certainly, the styling of both men's and women's watches has been an evolution in design and technology.  The luxury watch of today is lacking in nothing.  It has Swiss ingenuity, artistic styling, and old world charm, thanks to the innovative minds of the watch makers.

The Delightful World of Cartier Watches

Designer Watches - Is it Really Necessary? (Authentic Vs Replica Part III)

This is the final installment of the three-part mini-series. In this article, issue whether it is really necessary to buy authentic or not and the difference of authentic vs. replica designer watches are what I will tackle.

The advent of technology paved the way for fraudster to create replicas of popular designer watches. This issue is now apparent and a major concern among manufacturer and watch designer because of the quality of replicas. If you are not familiar with authentic wristwatch such as Burberry, Dolce & Gabbana, Armani, Guess, Lacoste and other mid designer watch you will instantly believed that it is the real one.

Come to think of it, the numbers of fake wristwatches are almost seen everywhere. In every part of the world, in fact you can easily buy fake Cartier and if they can replicate high end wristwatch, what more with mid designer watch that sometimes the only distinction between authentic and fake lies only in the weight. Since weight rule does not apply to mid range designer watches, hence distinguishing between real and not is no easy task.

The only consolation that loyal patron and authentic designer watch manufacturer have to thank for is the fact that no matter how good the replicas are made, there will always be distinction or sign so that expert and fanatics of popular brands could easily identify the fakes just by the look and feel of the watch.

You see, an authentic wristwatch is always made with quality and therefore every single one pass rigorous test and craftsmanship that sets them apart. Moreover, some replicas weight less than its counterparts so in a way, you can easily tell which one is real or not once you put them in your wrist and feel its weights. Take note, as I mentioned awhile ago not all designer watches also weight heavy so sometimes it can be tricky.

Replicas are becoming popular because high-end and mid-range watch are admittedly expensive. However, if a buyer is wise enough and would think of the price as a small investment rather than an expense, then the cost becomes irrelevant. In truth, quality watches are indeed investment because for one they last longer than replicas.

Furthermore, authentic always have 2 or 10 years warranty and this are something replicas cannot provide. Apart from warranty, the prestige that comes with wearing something that is extremely popular could add to your personality. As a matter of fact, most people patronize Designer Watches because of the image that these designer watches could give them.

Man's quest to be above or out of the ordinary makes designer watch famous than ever. This is alone should be enough to make you go for authentic, besides if you really want branded watch it is wise to just save for it rather than waste your money buying replicas that would not even last for more than 2 year, if you are really lucky.

So the choice is yours, but if you weight the benefits of buying authentic designer watch then you will know why it is necessary to patronize only genuine brand. Hopefully, this article have enlightened you to the difference of authentic and replicas from one another.

Designer Watches - Is it Really Necessary? (Authentic Vs Replica Part III)

Cartier Replica Watches - The Best Timepieces You Can Buy

As for designer watches, Cartier is one of the most popular brands around. The brand specially caters to celebrities and royalty. As the king in the jewelry industry, Cartier really built a great business with stunning and splendid jewelry items. Besides, it is also the expert of manufacturing excellent watches. Each Cartier timepiece is considered to be the remarkable work of art, and greatly sought after by most keen fashionistas.

We have to admit that Cartier watches are great combination of artistic design and accurate function. While, it is really a great fact that all Cartier watches come with high price tags. Especially these limited edition models, they may cost a pretty penny. For common people with limited budget, purchasing such a luxury is beyond their capabilities. Fortunately, kinds of Cartier replica watches just come to meet the mass market.

If you don't have enough money for the genuine luxury, never mind, now you are able to pay for the cheaper imitations. Be confident with their appearance and quality since they are manufactured with high quality materials and perfect craftsmanship. They look 100% similar to the original ones and it is hard for most people to spot the difference at first glance. Besides, they are priced at reasonable rates, thus you can buy several models of these watches at the price of a genuine one. In a word, you can get all you have expected from the original.

There are various styles of Cartier replica watches available for selection. You can always find an ideal one to match your different outfit. Do you want to own such a chic one to enrich your daily life?

Cartier Replica Watches - The Best Timepieces You Can Buy

Guide on Buying Replica Cartier Watches

With the booming of replica Cartier watches in the market, more and more people go into the business aiming to earn quick profits. There are good and bad quality of replica Cartier watches available on the internet, and it is imperative that you should know about them before purchasing.

There are mainly two kinds of replica Cartier watches available in the market. There are the ones that are completely fakes - a casual observer would spot the difference as soon as he takes a glance at them.

The next grade of watches are those look virtually the same with the real timepieces. But in terms of functionality, they compromise drastically. They won't work even though they boast almost the same presence at first glance. What's worse, it is said that the timepiece is waterproof to over 50 meters, yet a few drops would damage it. The above two categories of watches are very common and you will spot them on display by some vendors on the street corner. Apart from the two kinds of watches as mentioned above, there come high quality ones that are specializing in craftsmanship and design. Every detail of the original watches is mirror to perfection that even a professional expertise would find it hard to tell the two versions apart. They boast the same presence of the original ones, and it is not exaggerated to say that they are exact duplicates of the real models. If you are thinking of buying a replica Cartier watch, then be cautious in recognizing these three kinds of watches and try to find an ideal timepiece.

Guide on Buying Replica Cartier Watches

Mens Designer Watches Make the Perfect Gift

Often times ladies like to purchase a gift of mens designer watches for their partner. This is a wonderful thought, but it can be rather difficult to accomplish. Hopefully this guide will help you to determine the perfect fit for your significant other, father, or brother. You only need to know the man in your life in order to find him the perfect gift.

You should know what kind of personality the man has. Does he have a strong personality, or is he more reserved or shy? Is he more into bold colors that stick out or does he prefer something a little less flashy? What type of occupation does he have? Will he want to wear this watch as an everyday accessory or just for special outings? Is he looking for a watch that is only for telling the time or is he looking for something more? And lastly, is the man that you're shopping for into sports such as fishing, hiking, or any other sport that requires him to be active? Knowing these simple things about the man in your life will help you have a better idea of what to purchase for a gift.

If his personality is more outgoing, he may prefer a larger watch. Something more flashy and showy is a good conversation piece and can lead to many more conversations for the talkative man. The shy friend might prefer to have a smaller watch with a brown or black leather band. The colors that men usually prefer are either stainless steal, black, brown, and blue. Anything other than those colors might be pushing your luck with your male friend. Be sure to avoid purchasing your new boyfriend a watch with a Disney character on the face.

For the men that are more into fashion you might be better off purchasing him a designer watch in the Cartier, Rolex, or other Swiss and European brands. For a more casual look you could try for Seiko, Armitron, or Dunhill. For a sportier look your man might prefer you to purchase something along the lines of Timex or Mount Royal. For the sports enthusiast you should have something that is waterproof and made of high quality to prevent breaking.

Know what your price limit is prior to the beginning of your shopping trip. This will narrow your ideas down to a certain price range, making it easier to make your purchase. You can shop online or in a store. Keep him in mind and picture how the watch would look on him. If you think it would look good on him, then go for it! If you have any second thoughts, skip that watch and keep looking. The mens designer watches market is huge and you are sure to find something that will suit your man. Keep looking until you find the perfect fit. Keep in mind that men are not usually as picky as women when it comes to accessories. A woman likes things to look a certain way and have two purposes, at least. The first purpose is to tell the time and the second is to have another beautiful piece of jewelry. A man likes his watch to have one purpose, and that is to tell the time. He likes to get down to the point, so anything beyond telling the time is a bonus for him. Relax and enjoy shopping for mens designer watches as a gift for your male friend.

Mens Designer Watches Make the Perfect Gift

Cartier's Magical, Mechanical Movements

Cartier designs have gained mass appeal. Their status has been heightened by their elegant designs, as well as their innovative, Swiss quality movements. Cartier offers three distinctive types of movements in their timepieces. Cartier produces their Quartz watches, the hand wound Mechanicals, and the automatic winding Mechanical watches. When looking to make a Cartier watch purchase, you will want to understand the differences in these different movements, and how each one will work for you. Today, I'd like to educate you on the hand wound Mechanical movement. What it is, how it works, and is this a good choice for you?

1. Where did the hand wound Mechanical movement come from? Hand wound Mechanicals are some of the earliest movements, dating back to the 13th century. At that time, these movements were ground-breaking. Certainly, watchmaking has come a long way since then, but hand wound movements are still popular, largely due to their continued accuracy.

2. How do they work? It works on the principle of centrifugal force. The winding of the watch, causes a winding of an internal spring. The spring wants to unwind, and when it does, the force it produces provides the energy source for the watch. The components that give rhythm to the movement are the spiral and the balance.

3. How often must I wind my Cartier Mechanical? In order to maintain proper functioning, this type of timepiece must be wound, everyday. It is highly recommended that you wind your watch at the same time each day, to ensure a constant rhythm.

4. Can I over wind the watch? Although, some of the hand wound Mechanical models are equipped with a safety mechanism to ensure you don't over wind, not all are. The best way to wind your Cartier watch is to take it off and hold it in the palm of your hand. Wind the watch slowly and feel for the tension. Stop winding when the watch dictates.

5. Why would I choose one? That choice is one of personal taste. The quality that goes into these individually created movements is exceptionally high, and the accuracy of these movements is undeniable, to within a few seconds each day. Although there is routine maintenance to consider, there are no electronics or batteries.

The choice to purchase a hand wound Mechanical Cartier timepiece is as individual as you. Whether you have a deep appreciation for the master watchmakers who, meticulously produce these amazing creations or just love that old world feel of winding your watch by hand...a Cartier hand wound Mechanical is a smart alternative.

Cartier's Magical, Mechanical Movements

Buying Designer Watches? How to Choose the Right One for You

Have you always been fascinated by how a man of wealth and power subtly flicks his wrist or taps a finger on his chin to expose the gleam of a designer watch, discreetly announcing, "I am made." A designer watch, more than a status symbol or a fashion statement, is an extension of your personality.

The question now is not, "Do I need a watch?" but rather, "Which watch should I wear?" And because watches have become statements of who we are and what status we have reached (or are aiming to reach), a lot of people opt to go for a designer watch. A designer watch, in a strict sense, is a high-end personal accessory that has been styled by an in-house or independent designer whose photo appears on the product brochure.

However, the term has evolved to mean any high-quality watch manufactured by the top watchmakers all over the world - Rolex, Patek Philippe, Cartier, Piaget, Breguet, and many others. The designer watch you choose should be able to state that you are "a cut above the rest." Apart from an impressive design, its mechanism should be of the highest quality craftsmanship, which translates to the phrase: "Swiss-made." Only the Swiss watchmaking industry can boast of more than four centuries of high-quality watchmaking traditions.

Designer watches today are the beneficiaries of the Swiss watcmaking industry's many firsts: the first wristwatch, the first water-resistant watch, the first quartz watch, the thinnest wristwatch in the world, the smallest watch, the most expensive...and the list goes on. A designer watch has a distinctive case or a shape that sets it apart from other watches. Its strap should also be an integral part of its design. There are designer watches that combine functions and are versatile enough to be worn any time of the day, but a true watch connoisseur would have several designer watches in his possession.

4 Categories

Designer watches may be classified into the following categories: sports, dress, complicated, and special watches - although a designer watch may seem to belong to several categories, or none at all.

Sports

If you're into sports, find a chronograph (a watch that that can measure discrete intervals of time) that is suited to your sport. Their bulky cases are meant to look "sporty," so you might want to think twice about wearing that to the boardroom. Dress watches are a must for formal or business occasions. Choose a thin, classic design in gold or a delicate leather strap. A few favorites are the classic Patek Philippe Calatrava, the Breguet Classique, and the Piaget Protocole.

Complicated

Complicated designer watches have features in addition to merely telling the time. They have tourbillons, repeaters, perpetual calendars, and moon phases. One of the most "complicated" watches ever assembled is the Destriero Scafusia by IWC.

Special aka Limited

Lastly, special designer watches are those that have been manufactured in limited numbers. For instance, the Piaget Torre dell'Orologio, created as a tribute to Venice's Tower Clock on St. Mark's Square, is limited to a mere 10 pieces. You might want to do the math on that to estimate its future resale value.

Conclusion

In all, aside from asking yourself, "Where do I intend to wear it?" and "What particular function do I want it to serve?" The foremost question should be, "Is it a reflection of my personality?" You can visit Swiss-Watches-Guide.com to learn more about the different swiss watch makers in the market today.

Buying Designer Watches? How to Choose the Right One for You

Buying Men's Cartier Watches

Even if you have the best taste, picking out a new watch can be a challenge, especially for us guys.  If you have your heart set on an iconic brand, such as Cartier watches, you have a lot to choose from, so don't get tripped up, when it comes to finding the perfect one.  Just ask yourself some questions about your budget and your style and the right watch, will choose you.

A FEW GENERAL QUESTIONS

• What's your budget?  It's easy to find a watch in your price range.  Manufacturers today, offer a timepiece to fit any pocket book.  Keep in mind, that there are certain watch makers, who demand top dollar, for their watches.  If you need to stay in a certain budget, stick to a brand, which fits all your needs.

• Do you need a high tech, gadget watch?  Remember, that the more complications a watch has, the steeper the price tag, so keep the functionality to a minimum.  Don't pay for features you don't want and won't use.

• When are you going to wear this watch?  Is this an everyday timepiece, which you will wear to work and lounging around, or is it for sports, alone?  The function of your new watch will be a big determining factor, as to which one you ultimately choose.

Price, style, and function are the aspects you must look at, before you start your search for the perfect new watch.  It's not rocket science, but watches are expensive and not a purchase one makes, every day.  Do your homework, and end up with the perfect watch, for you.

Buying Men's Cartier Watches

Cartier Pasha Watch Shows Its Distinguished Qualities

A Cartier Pasha watch is the product of one of the most well known and reputable jewelry companies. Many famous individuals, including movies stars, have promoted their styles of wristwatch as a quality accessory. The collection of wristwatches by Cartier is internationally known as one of the most recognized brands.

In 1874 Cartier was founded by Louis-Francois Cartier. Passed down through family, in 1904, his grandson, Louis, was noted for creating the wristwatch. He was given a request by an aviator to make a watch for the wrist as pocket watches were impractical in flight. The flat design of the watch accompanied by the square bezel design became an instant classic still in production.

Because this company has been around for over 150 years, they have garnered experience in crafting items for popular consumption. The quality of work is high and they use only the finest gemstones and metals such as diamonds and gold or platinum. The name of Cartier associated with this wristwatch only proves it elegance, characteristics, and quality.

These watches are held to very high standards of quality. Bracelets and cases are hand crafted for perfection. Most wristwatches offer a mix of contemporary styling with quality craftsmanship. This is what makes the name of this company prestigious.

Cartier watches have often claimed responsibility for moving individuals from the pocket watch to the wrist watch. Because of the dependability of a Cartier Pasha watch, along with the elegance and quality, it has grown this jewelry dynasty. There is no denying the prestige of this company, and the design and use of fine Swiss parts make this classic precise and graceful.

Cartier Pasha Watch Shows Its Distinguished Qualities

Things One Should Know About Cartier Watches

Becoming more knowledgeable about watches, will aid you when the time comes to make a purchase of a new timepiece. Whether you are in the mood for a sport watch or a luxury version, such as Cartier watches, understanding watch terminology is important. Let's go over a few key terms:

• What's the difference between a Chronograph and a Chronometer? A Chronograph refers to a watch, which offers a stopwatch. It may have 2 or 3 different registers. Some quartz chronographs will time tenths of a second. You may not find a mechanical watch to time this way, most mechanicals are not equipped to time in this way. A Chronometer is a timepiece, which has passed specific tests. There are a series of tests, measuring the accuracy of the movement in various temperatures and stressful environments. The watch must pass all tests, in order to be a certified chronometer.

• What type of crystal might be used on a luxury watch? Watch crystals come in three categories; Sapphire crystal is the most expensive, but also the most durable watch crystal. It is used by most major brands. Mineral crystal is made from hardened glass. This glass is solid, but prone to shattering. Finally, you have plastic or acrylic crystal, which is used on lower end timepieces. It is the least expensive to make, but is not long lasting and will scratch, very easily.

The more you know, the better off you will be, when making your next watch purchase. Take the time to learn about watches and you will end up with a timepiece you can treasure for years to come.

Things One Should Know About Cartier Watches

Watch Winders: Unique Gifts for Discriminating Watch Lovers

Watch Winders are fast becoming a luxurious must have for watch lovers across the continents. The product comes in as many shapes, sizes and functions as there are watch brands. Watch winders can help keep your watches in optimum working condition while not being used. It is the perfect solution for anyone who owns more than one watch and who takes pride in his watch investment. As with any other products, being an informed watch lover will ensure your satisfaction in the watch winder of your choice. There are must have features that you should not be without. There are also pitfalls that you should steer clear from. Knowing what to look for in a watch winder will prove to be financially beneficial in the long run.

The watch winders of your choice should be top quality full automatic watch winders, are made with advanced state of the art watch winding processors designed, engineered and constructed for utmost precision, performance and elegance. The top watch winders are CE certified and approved to keep your watch perfectly maintained through the years for all brands from Rolex, Omega, Patek, JLC, Cartier, Breitling to Ebel, Baume & Mercier, Raymond Weil, Tag Hauer and all others. Although the latest watch winder technology is employed with precision to fit all watch brand specifications, the watch winders should be easy to use. Most important of all, the top watch winders should have a "turn and rest" program so that your watches won't be overstressed, and they should have an auto direction reversal and extended spin cycles with advanced watch winding capability.

The watch winder box construction should be stunning to you, and made of high end solid wood instead of plastic (which will not breathe and trap unwanted moisture). The watch winder case itself should be crafted and polished to perfection in your color choice, because for the investment that you will be making in obtaining a watch winder, you will want to have it for a long time. The interior should be as luxurious as your taste prefers. It is a good idea to ask for information on the specific construction process of the watch winder to make sure it was handcrafted and not slapped together for mass production. A quality solid wood watch winder should take no less than 60 days to complete. A watch winder box, versus one that exposes the watches to the air, will keep your watches from excess dust and moisture. Features such as glass view window and lock and key are important to not only upkeep your watches, but also display them securely. For ease of operation, a good watch winder should also have double functions of being AC and/or battery operated.

Watch Winders: Unique Gifts for Discriminating Watch Lovers

Cartier Tank Divan Watches For Classy People

The Cartier Tank Divan watches are for ladies and gentleman of high fashion. They have a series of models to suit the tastes of men and women who value class, comfort and looks. These beautiful yet functional models are water-resistant and priced from $4000 to $12000. The Tank Divan series exudes style and elegance with their wide, rectangular shape and alligator leather straps and a choice of quartz or automatic movement.

Cartier watches came into being in 1847. They started as jewelry makers supplying to the Royal family and gradually expanded to include watches. Cartier made the bold move to shift watches from pockets to wrists. The watches from the house of Cartier are not just functional timepieces. They are in fact beautiful pieces of jewelry that adorn and enhance your wrists. The Cartier Tank Divan watches were inspired by the Tank commanders of the Allied forces who defended France during World War I.

Cartier's Divan watches are in fact an improvised and much more stylish version of the classic Tank watch series. The rectangular dial offers a superb view of the dial with its roman numerals. Suitable for both casual outings with friends or more formal occasions the Cartier Tank Divan watches are meant for men and women who have made it in life. It makes a great gift for a dear friend or partner in life. More than just another quality designer timepiece from Cartier, this luxury watch is a keepsake that owners will treasure and even retain as family heirlooms.

Cartier Tank Divan Watches For Classy People