The key of every design lines is its clients; the experts manning the production house, the masons who ensure the quality of rings and the designers who churn out new, monumental designs. A few years after the new millennium, Chrome Hearts lost 2 of its best designers cum silversmiths: Chrome Hearts executive designer Stanley Guess and Chrome Hearts senior designer and manager Leonard Kamhout, who created Guess Werks and Lone Ones jewelry brands respectively. Both stars had departed because they were deeply unhappy by the evolving ethics and beliefs at Chrome Hearts.
Chrome Hearts Jewelry had initially started off as a small, closely knit community of jewelers dedicated to their job. Each individual piece of Chrome Hearts jewelry on display had been laboriously and lovingly molded and shaped by diligent masons. Chrome Hearts jewelry included a circle of artists who adored their trade; craftsman who worked for hours in small, unventilated sweatshops manufacturing silver art pieces, enjoying each moment of it. At the time when demand for Chrome Hearts jewelry greatly increased, Richard Stark made a heart-wrenching decision to go retail and tendered manufacturing to conveyor belt factories. Due to this, many founding Chrome Hearts jewelry silversmiths such as Stanley Guess and Leonard Kamhout lost their craftsman jobs to machines, and were reduced to the mundane, stifling roles of managers and designers. Not willing to forsake their skill, Guess and Kamhout ventured to set up their own chains: Lone Ones and Guess Werks, brands which most gothic silver fans refer to as the second advent of Chrome Hearts, since they exhibit the allure of Chrome Hearts jewelry as it was before mechanization.
Who are the new clients of Chrome Hearts jewelry
Since the leaving of multiple original real gothic silver fans who loved Chrome Hearts for its one-of-a-kind, edgy patterns, at this point, fans of Chrome Hearts consist mainly of (1) staunch famous customers of Chrome Hearts jewelry who possess tight relationships with creator Richard Stark, (2) rich new customers who caught on late to the popularity of Chrome Hearts jewelry, and are now attempting to keep up with trends which have since died out and (3) wealthy brand chasers for whom the Chrome Hearts brands serves just as a sign of extreme wealth. Chrome Hearts jewelry no longer stands for innovation and able masonry. Today, Chrome Hearts jewelry stands for exclusivity, wealth and societal position, which really isn t undesirable at all. The new vision taken by Chrome Hearts jewelry has its good and bad, pros and cons. While authentic gothic silver customers are going towards smaller brands such as Tony Creed, Justin Davis, Guess Werks and Lone Ones which produce their items by human effort, Chrome Hearts is getting a different new batch of followers.
A Changing Chrome Hearts
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