Recently I heard news that Kobe, the shining star of NBA, will promote a limited-edition watch "Black Mamba" for Nubeo, a sophisticated Swiss watch brand. This again intrigues my interest in the close relation between celebrities and famous watches. If you had kept a close eye on news over celebrities of all circles, you will see famous watch of a certain brand will appear in the news. Oftentimes, watch producer will invite a celebrity like Kobe to serve as their product ambassador. Or on other occasion, celebrities will turn up in the presence of public will silver watch shining over their wrist. Be it a sheer coincidence or commercial arrangement, celebrities and famous watches always appear hand in hand.
As a matter of fact, celebrities have long take fancy in famous watches. As it dates back to19th century when the celebrities are mostly royal family members, Victoria, the British Queen, had brought a Patek Philippe watch. It is said that the queen took great interest in watches of this brand. Perhaps this will be the earliest story between celebrities and famous watches. Another example is Arnold Schwarzenegger's fascination with Audemars Piguet. Schwarzenegger is a big fan of watches by Audemars Piguet. We see him wear timepiece by Audemars Piguet in his movies, but actually he also wears it behind the big screen. And Audemars Piguet came up with watches especially designed for him. So we can see that the marriage of celebrity with famous watches is, sometimes, happens in a quite natural way because celebrities indeed take interest in the watches they wear on wrist.
Still another reason behind the marriage of celebrity with famous watches is the need of commercial promotion. As to a watch producer, if his products get something to do with a celebrity, it will definitely win more attentions to his product. Therefore, famous watch brands will often choose celebrities to be their promotion ambassador. More often than not, such cooperation is a win-win result. On part of the celebrity, the watch he promotes will polish his personal taste and demeanor. While on the part of the watch producer, the promotion of a celebrity will doubtlessly draw more attention to its products.
In all, the marriage of celebrity with famous watch is a perfect one. Or in other words, the two has mutual-complementation to some extent. Celebrity needs famous watch to display his taste while famous watch, in turn, needs celebrity to assert itself.
Why Celebrities Love Famous Watches?
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