Jay Z is known for this forward thinking lyrics and rapping style. He is an icon to most hip hop fans with millions of records sold but now he had ventured into the fashion world and has launched his own fashion label, Rocawear, and it is as popular as him. There are many facets to this media mogul that have made him such a success.
His real name is Shaun Corey Carter, but known to the music world as Jay Z, he is the king of hip hop and rap after becoming a successful recording rap artist for over twelve years. Brought up in Brooklyn, New York, Jay Z had a difficult up bringing with his father leaving and then getting involved with drugs. Not finishing high school was not to stop him becoming one of the biggest selling recording rap artists of the last decade. With around 10 albums under his belt, Jay Z s fortune is thought to be estimated at 60 million. But it is not just his music that has made his fortune. He also owned the record label Roc-A-Fella Records which was later sold to Def Jam Records. But now Rocawear, his fashion label is going from strength to strength.
Rocawear was conceived in 1999 as a joint venture between Jay Z and Damon Dash. However in 2006, Jay Z took over the company due to a falling out with the partner. Rocawear hip hop clothes have grown from strength to strength over the past nine years and are available worldwide with them being sold online. Many aspiring rappers and hip hop fanatics are fans of the fashion range buying jeans and jackets from Rocawear. The brand encompasses the hip hop style mixed with modern influences to create an urban fusion fashion range most popular for its Rocawear hoodies.
Jay Z has managed to make a brand from his own image and from the music he has created. Rocawear clothing captures the true since of what Jay Z is about and many people are willing to buy into this. Not many other rap artists have managed to create such a highly respected brand, and there is no wear like Rocawear.
Jay Z's Fashion Range
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