前言 Preface
泛家居产业通常是指与居家生活紧密关联的生产制造和服务行业，包括建材、门窗、卫浴、橱柜、家具、饰品、灯具、家电、家居用品及相关服务等。
The Pan-Household industry usually refers to the manufacturing and service industries that are closely related to home life, including building materials, doors and windows, sanitary ware, cabinets, furniture, accessories, lamps and lanterns, home appliances, home furnishings and related services.
相知无远近，万里尚为邻。中国是非洲国家最主要的贸易伙伴，在"一带一路"的倡议下，中非合作硕果累累。非洲的众多基建项目与中国制造的五金、灯饰、建材、卫浴、家电等装修和家居产品等"泛家居"息息相关。
China and African countries are close trading partners, and under the Belt and Road Initiative((BRI), China-Africa cooperation has been fruitful.Many infrastructure projects in Africa are closely related to Chinese-made hardware, lighting, building materials, sanitary ware, home appliances and other "Pan-Household" products.
01
泛家居，非洲未来增长型产业
Pan-Household: a Growth Oriented Industry
据统计，到 2050 年，地球上预计将增加 24 亿人口，其中13亿人预计出生在非洲。随着非洲经济的发展，非洲大陆凭借丰富的资源、快速增长的人口红利为国内企业提供了广泛发展空间。
By 2050, 2.4 billion more people are expected on the planet out of which 1.3 billion are expected to be born in Africa. Africa's rapidly growing urban population and their spending capacity, along with the growing economy are the primary reasons why business is enjoying the best time.
图源：
像尼日利亚、肯尼亚、南非等地区均处于工业化和城镇化快速发展阶段，越来越多的人从农村迁移到城市，以寻求更好的医疗设施、教育、卫生和就业机会。非洲城镇的人口增加，这自然会产生对房地产的真实的需求，不仅包括兴建住宅，酒店、学校、文化娱乐场所等等都会带动"泛家居"产业的需求。
Regions such as Nigeria, Kenya and South Africa, are at a stage of rapid industrialisation and urbanisation.More and more number of people are moving to cities from villages, in order to seek better medical facilities, education, sanitation and employment opportunities.The population of African cities is increasing, which naturally creates a real demand for real estate.This includes not only the construction of housing, but also hotels, schools, cultural and entertainment venues, and so on.
以家用电器为例，我国电器头部品牌美的、海信、海尔等家电企业纷纷在埃及、阿尔及利亚、南非等国建厂。Statista数据显示，在非洲，2023年家用电器市场的收入预计为613.6亿美元。2023-2028年，预计该市场的复合年增长率将达到7.53%。
Taking household appliances as an example, China's electrical brands Midea, Hisense and Haier have already built factories in Egypt, Algeria, South Africa.In Africa, the household appliances market is expected to generate revenues of $61.36 billion in 2023, according to Statista.The market is expected to grow at a CAGR of 7.53 % from 2023-2028.
图源：hisense.co.za，侵删
而我国广东省拥有先进泛家居产业集群，跟非洲市场商品互补性非常强，借由"一带一路"倡议的契机，中国制造企业能够"走出去"，寻求新的增长点与发展路径，现在进入非洲正逢其时。
China's Guangdong Province has advanced 'Pan-Household' industry clusters, which are highly complementary to the African market.By taking the opportunity of BRI, Chinese manufacturing enterprises can "go out" and seek new growth points and development paths.
02
非洲城市化国家是"泛家居"主要的消费热点
Rapid Urbanisation In Africa Which Have Boosted Demand For The Household
"泛家居"产业像家具、家电等产品是随着收入的增加而发展的行业，因此在非洲，市场还是集中在城市化的国家，比如尼日利亚、南非、埃及、肯尼亚和加纳。
The "Pan-Household" industry, like furniture and appliances, is an industry that grows with income.The market is therefore concentrated in the more urbanised countries such as Nigeria, South Africa, Egypt, Kenya and Ghana.
拉各斯 图源：AWA，侵删
尼日利亚是西非国家，是非洲经济体量最大的国家，人口2.9亿人，有巨大的市场消费能力。虽然国家整体处于经济发展中，人均产值不高，但是由于整体人口众多，贫富差距巨大，导致高端消费能力强，富裕消费群体大。产业定位在高端家具、智能家电、家纺、卫浴五金、灯饰作为提升生活质量和环境的产品市场，在尼日利亚有着广阔的市场。
With the largest economy in Africa and a population of 290 million, Nigeria has a huge market potential for consumption.Although the country as a whole is in the middle of its economic development and has a low per capita output, it has a large group of affluent consumers.Positioned as high-end furniture, smart home appliances, home textiles, sanitary ware, and lighting as products that enhance the quality of life and the environment, there is a vast market for them in Nigeria.
尼日利亚每年都会在阿布贾举办非洲(尼日利亚) 国际家居建材展 Africa International Housing Show (AIHS)
尼日利亚每年都会在阿布贾举办非洲(尼日利亚) 国际家居建材展 Africa International Housing Show (AIHS)
非洲"泛家居"产业另外一个巨大进口市场则是南非。南非是非洲老牌工业化强国，其突出特点是营商环境成熟完善。早在2016年，佛山泛家居品牌产品(南非)展示体验馆就在南非约翰内斯堡落地。包括陶瓷、家具、家电、卫浴、五金、家纺等泛家居类及机械设备类产品品牌企业抱团进驻南非市场。数据显示，2022年，佛山市与南非外贸进出口总额达到247.3亿元，同比增长13%，其中最大主力就是泛家居产业。
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